Value for Users, Tech for Good

Value for Users, Tech for Good

TENCENT

My Design Gallery I Re-engagement Content Card

My Design Gallery I Optimize System Flow

My Design Gallery I An Innovative Project

UI & UX DESIGN INTERN

AT TENCENT

My Role

Duration

My Team

Main Tool

Overview

Product Experience Designer

  • Redesign the QQ Browser app interface

  • Optimize and design the system flow

  • Introduce a potential strategy to increase user engagement

3 Months I May 2024 - August 2024

Collaboration with Product Managers and Development Team

Figma


4 mins read

“WHAT I LEARNED”

“BUSINESS IMPACT”

Cross-functional Collaboration: Coordinated with product managers and developers to efficiently deliver 11 design requirements, ensuring timely project completion.


Design Tools Expertise: Proficient in Figma and Adobe Suite, optimizing design workflows, interface, and significantly enhancing team efficiency.


👨🏻‍🔧 TECHNICAL SKILLS

👨🏻‍💻 USER RESEARCH & PROJECT

User Insights: Led user research and data analysis to identify user needs and craft data-driven design solutions.


Opportunity Discovery: Conducted competitor analysis and created detailed user flows to uncover opportunities for product improvement and innovation.


Concept Validation: Designed high-fidelity prototypes to present innovative ideas, facilitating quick testing and iterative improvements


🔍 IDENTIFYING KEY PAIN POINTS

Spearheaded design solutions that targeted key pain points, projected to improve TBS user retention by 10% and engagement by 15%.

👨🏻‍🎨 CREATIVE AND VISULISATION

Core Visual Design: Designed the key visuals and main features for the QQ Browser homepage and doodle section, successfully integrated into the updated app version (test), contributing to a measurable increase in daily active users (DAU).


🤝 TEAMWORK AND COMMUNICATION

Cross-team Coordination: Strengthened collaboration with product and technical teams to meet diverse business needs through rapid iteration, improving the overall user experience.


Agile Development Support: Provided real-time design support during development cycles to ensure high design fidelity and consistent user experience.


Showcasing Impact: Delivered compelling presentations during internal sharing sessions, gaining constructive feedback to refine project outcomes and set direction for future designs.


*Please note that specific data is not included in this portfolio due to company confidentiality policies.


Thank you for your understanding.

Introduced team collaboration features tailored to student and office groups, aimed at boosting user stickiness and driving long-term retention.

📈 BOOSTING USER ENGAGEMENT

Suggested collaboration with schools to capture a larger share of the student demographic, enhancing adoption of document-sharing tools within the QQ Browser ecosystem.

💰 EXPANDING MARKET REACH

Proposed a strategic phased rollout plan, starting with QQ as a test platform and scaling to WeChat to minimize implementation risks while maximizing market reach.

📍STRATEGIC PHASED ROLLOUT

PLEASE VIEW FULL SLIDES ON DESKTOP MODE

PLEASE VIEW FULL SLIDES ON DESKTOP MODE

PLEASE VIEW FULL SLIDES ON DESKTOP MODE

THANK YOU :)

THANK YOU :)

THANK YOU :)

👨🏻‍🔧

TECHNICAL SKILLS

👨🏻‍🔧

TECHNICAL SKILLS

👨🏻‍🔧

TECHNICAL SKILLS

👨🏻‍💻

USER RESEARCH & PROJECT

👨🏻‍💻

USER RESEARCH & PROJECT

👨🏻‍💻

USER RESEARCH & PROJECT

Cross-functional Collaboration


Coordinated with product managers and developers to efficiently deliver 11 design requirements, ensuring timely project completion.


Design Tools Expertise


Proficient in Figma and Adobe Suite, optimizing design workflows, interface, and significantly enhancing team efficiency.


Cross-functional Collaboration


Coordinated with product managers and developers to efficiently deliver 11 design requirements, ensuring timely project completion.


Design Tools Expertise


Proficient in Figma and Adobe Suite, optimizing design workflows, interface, and significantly enhancing team efficiency.


Cross-functional Collaboration


Coordinated with product managers and developers to efficiently deliver 11 design requirements, ensuring timely project completion.


Design Tools Expertise


Proficient in Figma and Adobe Suite, optimizing design workflows, interface, and significantly enhancing team efficiency.


User Insights


Led user research and data analysis to identify user needs and craft data-driven design solutions.


Opportunity Discovery


Conducted competitor analysis and created detailed user flows to uncover opportunities for product improvement and innovation.


Concept Validation


Designed high-fidelity prototypes to present innovative ideas, facilitating quick testing and iterative improvements


User Insights


Led user research and data analysis to identify user needs and craft data-driven design solutions.


Opportunity Discovery


Conducted competitor analysis and created detailed user flows to uncover opportunities for product improvement and innovation.


Concept Validation


Designed high-fidelity prototypes to present innovative ideas, facilitating quick testing and iterative improvements


User Insights


Led user research and data analysis to identify user needs and craft data-driven design solutions.


Opportunity Discovery


Conducted competitor analysis and created detailed user flows to uncover opportunities for product improvement and innovation.


Concept Validation


Designed high-fidelity prototypes to present innovative ideas, facilitating quick testing and iterative improvements


👨🏻‍🎨

CREATIVE AND VISUALIZATIONS

👨🏻‍🎨

CREATIVE AND VISUALIZATIONS

👨🏻‍🎨

CREATIVE AND VISUALIZATIONS

Core Visual Design


Designed the key visuals and main features for the QQ Browser homepage and doodle section, successfully integrated into the updated app version (test), contributing to a measurable increase in daily active users (DAU).


Core Visual Design


Designed the key visuals and main features for the QQ Browser homepage and doodle section, successfully integrated into the updated app version (test), contributing to a measurable increase in daily active users (DAU).


Core Visual Design


Designed the key visuals and main features for the QQ Browser homepage and doodle section, successfully integrated into the updated app version (test), contributing to a measurable increase in daily active users (DAU).


Spearheaded design solutions that targeted key pain points, projected to improve TBS user retention by 10% and engagement by 15%.


Spearheaded design solutions that targeted key pain points, projected to improve TBS user retention by 10% and engagement by 15%.


Spearheaded design solutions that targeted key pain points, projected to improve TBS user retention by 10% and engagement by 15%.


Proposed a strategic phased rollout plan, starting with QQ as a test platform and scaling to WeChat to minimize implementation risks while maximizing market reach.


Proposed a strategic phased rollout plan, starting with QQ as a test platform and scaling to WeChat to minimize implementation risks while maximizing market reach.


Proposed a strategic phased rollout plan, starting with QQ as a test platform and scaling to WeChat to minimize implementation risks while maximizing market reach.


🤝

TEAMWORK AND COMMUNICATION

🤝

TEAMWORK AND COMMUNICATION

🤝

TEAMWORK AND COMMUNICATION

🔍

IDENTIFYING KEY PAIN POINTS

🔍

IDENTIFYING KEY PAIN POINTS

🔍

IDENTIFYING KEY PAIN POINTS

📍

STRATEGIC PHASED ROLLOUT

📍

STRATEGIC PHASED ROLLOUT

📍

STRATEGIC PHASED ROLLOUT

Cross-team Coordination


Strengthened collaboration with product and technical teams to meet diverse business needs through rapid iteration, improving the overall user experience.


Agile Development Support


Provided real-time design support during development cycles to ensure high design fidelity and consistent user experience.


Showcasing Impact


Delivered compelling presentations during internal sharing sessions, gaining constructive feedback to refine project outcomes and set direction for future designs.



Cross-team Coordination


Strengthened collaboration with product and technical teams to meet diverse business needs through rapid iteration, improving the overall user experience.


Agile Development Support


Provided real-time design support during development cycles to ensure high design fidelity and consistent user experience.


Showcasing Impact


Delivered compelling presentations during internal sharing sessions, gaining constructive feedback to refine project outcomes and set direction for future designs.



Cross-team Coordination


Strengthened collaboration with product and technical teams to meet diverse business needs through rapid iteration, improving the overall user experience.


Agile Development Support


Provided real-time design support during development cycles to ensure high design fidelity and consistent user experience.


Showcasing Impact


Delivered compelling presentations during internal sharing sessions, gaining constructive feedback to refine project outcomes and set direction for future designs.



Suggested collaboration with schools to capture a larger share of the student demographic, enhancing adoption of document-sharing tools within the QQ Browser ecosystem.


Suggested collaboration with schools to capture a larger share of the student demographic, enhancing adoption of document-sharing tools within the QQ Browser ecosystem.


Suggested collaboration with schools to capture a larger share of the student demographic, enhancing adoption of document-sharing tools within the QQ Browser ecosystem.


💰

EXPANDING MARKET REACH

💰

EXPANDING MARKET REACH

💰

EXPANDING MARKET REACH

Introduced team collaboration features tailored to student and office groups, aimed at boosting user stickiness and driving long-term retention.


Introduced team collaboration features tailored to student and office groups, aimed at boosting user stickiness and driving long-term retention.


Introduced team collaboration features tailored to student and office groups, aimed at boosting user stickiness and driving long-term retention.


📈

BOOSTING USER ENGAGEMENT

📈

BOOSTING USER ENGAGEMENT

📈

BOOSTING USER ENGAGEMENT

*Please note that specific data is not included in this portfolio due to company confidentiality policies.


Thank you for your understanding :)

*Please note that specific data is not included in this portfolio due to company confidentiality policies.


Thank you for your understanding :)

*Please note that specific data is not included in this portfolio due to company confidentiality policies.


Thank you for your understanding :)

They Are
Part of
My Works
During My
Intern :)

They Were
Part of
My Work
During My
Internship :)

They Were
Part of
My Work
During My
Internship :)

BUSINESS IMPACT

BUSINESS IMPACT

BUSINESS IMPACT

💰

💰

💰

WHAT I LEARNED

WHAT I LEARNED

WHAT I LEARNED

💡

💡

💡

My Design Gallery I

An Innovative Project

28 +

28 +

28 +

My Design Gallery I

Re-engagement Content Card

UI & UX DESIGN INTERN

AT TENCENT

UI & UX DESIGN INTERN

AT TENCENT

UI & UX DESIGN INTERN

AT TENCENT

My Role

Duration

My Team

Main Tool

Overview

  • Redesign the QQ Browser app interface

  • Optimize and design the system flow

  • Introduce a potential strategy to increase user engagement

Product Experience Designer

3 Months I May 2024 - August 2024

Collaboration with Product Managers and Development Team

Figma


My Design Gallery I

Optimize System Flow

🤔

Problem & User Feedback
Changing and Unbinding Mobile Numbers

"When I try to change or unbind my mobile number, the one displayed is not the number I bound.


My QB account can be linked to multiple mobile numbers, and I don't know where to change or unbind it. It feels very confusing."

💡

Scenario 01

Changing and Unbinding Mobile Numbers

Optimized

Consider informing the user during the successful binding process that this phone number will also be used for other privacy-related verification processes.

💡

Scenario 02

Changing and Unbinding Mobile Numbers

Optimized

Consider informing the user during the successful binding process that this phone number will be linked to the currently logged-in social account to enhance account security.

Consider informing the user during the successful re-binding process that this phone number will also be used for other privacy-related verification processes.


(They have same purpose, but different scenario.)

Optimized

💡

Scenario 03 + 04 + 05

Changing and Unbinding Mobile Numbers

👀

Overview of Working Progress

Figma Document

My Design Gallery I

Re-engagement Content Card