AI and Design in Web Banners
Kwai I Kuaishou Technology, August 2023
Overview
Kuaishou is a short video and live-streaming platform (similar to TikTok), while Kwai, its international version, targets users in global markets such as South America, Southeast Asia, and the Middle East.
Kwai focuses on delivering engaging and localized content, catering to diverse cultural preferences and interests.
My responsibility involves designing web banners, H5 pages, avatars, and a series of surrounding visual outputs, all aimed at achieving Kwai’s business goals, such as increasing user engagement and driving content monetization.
My Role
Creative Visual Design — Visual Design, Research, AI-tool user (Midjourney, Stable-Diffusion), PowerPoint Making, etc.
Team
Kuaishou Technology, Kwai (Overseas Business)
Collaboration with Product Operation Team in global, and Cooperative partner
Duration
3 Months (May 2023 - August 2023)
Main Tool
Sketch, Figma, Adobe Creative Suite tools
Kuaishou Technology I 快手
Kuaishou Technology is a global leader in short video and live-streaming platforms, leveraging AI technology and personalized recommendations to deliver diverse and engaging content experiences.
Its flagship products, Kuaishou for the domestic market and Kwai (include Snack Video) for international users, are widely popular worldwide.
Kuaishou Technology connects users through authentic and entertaining content ecosystems, driving innovation in the short video and live-streaming industry.
AI and Design in web banners
0.0
Determine the context and background
1.0
Refine keywords and determine the tone
2.0
Test the prompt and design the main visual
3.0
Adjust and refine details, finalize the output
4.0
Complete
AI-Driven web banner can be more
creative, professional, and attractive to users.
Especially in customer-focused products, catching the audience’s eye is the key to success.
My role is to design visuals that catch the audience's eye, deliver clear and easily understandable messages, and support my team at Kwai in achieving our business goals.
Here is my Design “Recipe”
H5 Design
0.0
Determine the context and background
1.0
Search, collect, and refine the moodboard
2.0
Confirm the visual tone, design and create
3.0
Adjust and refine details, finalize the output
4.0
Complete
H5 “Recipe”
Key Visual Design
Reward Design
Typeface and Decoration
Information Card
H5 Gallery
Avatar Design
Design for the Co-brand Avatar,
Honor of King.
Challenge during my internship
AI can help us do it better, but it doesn't always mean it's the best.
MidJourney, Stable Diffusion, and other AI-generated tools can make design easier. However, they still have limitations, such as generating unrealistic or flawed images.
Effective time management and setting priorities are essential.
In the real workplace, I experienced the need to complete 3+ banner sets per day.
It was crucial to maintain good communication with the product operation team and develop different solutions to ensure every project was delivered successfully.
A good visual design also needs thorough research.
Visual and graphic design is not just about creating an "image".
It’s crucial to understand your audience and their preferences. For example, audiences in different countries may have varying cultural norms and restrictions.
What i did and learned
Break the Comfort Zone
While following design guidelines, step out of your comfort zone and explore more diverse design directions.
Foster Collaboration
Engage in weekly reporting, team reviews, and proactive communication with operations and supervisors.
Flexibility & Adaptability
Good time management and flexibility in handling different situations enabled me to complete up to 3+ AI-generated visual sets per day.
Research is necessary
If we want to understand what lies behind the audience's preferences and behaviors.
They were part of my work during my internship
