General Motor
Sponsored Project, May 2025
Overview
General Motors challenged students of SI 594 (Automotive UX Design) to design in-vehicle interfaces for a GM vehicle that leverage Ultra-Wideband (UWB) technology to deliver seamless, intuitive, and human-centered experiences.
My responsibility was to lead the full design process, from early concepts to high-fidelity prototypes.
I focused on user flow, visual clarity, usability testing, and smart features powered by UWB technology.
My Role
Lead Automotive UX/UI Design
Responsible for overall design direction (from 0 to 1, early ideation to final delivery), visual system, and usability testing, etc.
Collaboration
In collaboration with General Motors, SI 594 (Automotive UX Design) students were challenged to design in-vehicle interfaces enhanced by Ultra-Wideband (UWB) technology.
Duration
3 Months (January 2025 - April 2025)
Main Tool
Figma, Adobe Creative Suite tools, Screen Studio, Sketchlab, etc.
General Motor
Sponsored Project, May 2025
General Motor
General Motors (GM) is one of the world’s largest automakers, headquartered in the United States. It owns several well-known brands, including Cadillac, Chevrolet, GMC, and Buick, and has been pushing innovation in electric and smart vehicles.
Highlights
HOW MIGHT WE create an intelligent, elegant, and customizable
in-vehicle experience by leveraging UWB technology?
0.1 Center Display.
VIDEO LOOP
0.3 Driver Display I Driving Mode.
VIDEO LOOP
0.4 Style Guide & Design Component.
IMAGE
0.2 Driver Display I Resting Page.
VIDEO LOOP
Ultra-wideband feature Gallery
Wireless Charging Road
HAVC
Setting
in-vehicle features
Media
Behind the Scenes
Background
“Customers expect their cars to be a more
seamless, intuitive, and human-like interaction with their devices.”
In this project, I redesigned the Cadillac interface to see how UWB features could fit into the in-car experience.
Ultra-Wideband (UWB) enables precise location and seamless connections, unlocking new ways to interact with vehicles.